Bloom vs Flo
We built Bloom because we believe your health data should be yours — not sold to Facebook.
Flo shared your period data with Facebook
In 2021, the FTC settled with Flo for sharing users' pregnancy and period data with Facebook and Google for ad targeting — despite promising not to. In 2025, a $56M class action settlement followed. Bloom was built as the privacy-first alternative.
Feature Comparison
| Feature | Bloom 🌸 | Flo |
|---|---|---|
| Price | Free — pay what you want | $49.99/year for Premium |
| Ads | Never | Yes (free tier) |
| Data selling | Never — zero third parties | FTC settlement (data shared with third parties) |
| Period predictions | ✓ With confidence scoring | ✓ Basic |
| Multi-signal fertility | ✓ BBT + OPK + CM + history | Basic cycle averaging |
| BBT chart with coverline | ✓ Smooth curves + pattern classification | Basic dots only |
| Daily wellness briefs | ✓ 28-day personalized content | Locked behind paywall |
| Symptom pattern AI | ✓ With confidence bars | Basic (Premium only) |
| Hormone prediction curves | ✓ Visual overlay on BBT | ✗ |
| Cycle confidence scoring | ✓ "82% confident" | ✗ |
| Year-at-a-glance heatmap | ✓ | ✗ |
| Symptom radar chart | ✓ | ✗ |
| Partner sharing | ✓ Free | ✓ Premium only |
| Data export for doctors | ✓ Free | ✓ Premium only |
| AI conversational check-in | ✓ Personalized daily chat | ✗ |
| Birth control reminders | ✓ Pill, patch, ring, shot + streaks | ✗ |
| Wellness tracking | ✓ Sleep, stress, exercise, hydration | ✗ |
| Medication protocol tracking | ✓ AI-assisted — Provera, Letrozole, Clomid + more | ✗ |
| AI medication assistant | ✓ Ask about side effects, missed doses, timing | ✗ |
| AI wellness companion | ✓ Knows your cycle, meds, symptoms — answers about YOU | ✗ |
| CSV import from other apps | ✓ | ✗ |
| PIN lock privacy | ✓ | ✓ |
| Pregnancy mode | ✓ With week-by-week tracker | ✓ |
| Account deletion | ✓ One click, all data | Multi-step process |
| Open API for mobile apps | ✓ Sanctum auth | ✗ |
Ready to switch?
Import your Flo data via CSV, or enter your last 6 period dates manually. Your predictions will be accurate from day one.
Join Bloom — Pay What You WantBloom is completely free. If it helps you, you can choose to support us — pay whatever feels right, one-time or monthly. No paywalls, no pressure. We believe health tools should be accessible to everyone.
Read real user stories about switching from Flo →
No credit card. No trial period. No catch.
How to switch from Flo in 2 minutes
Export your Flo data
Flo → Settings → Account → Export data → Download CSV
Create your Bloom account
Takes 30 seconds — name, email, and 3 quick cycle questions
Import or enter your history
Upload your CSV or manually enter your last 6 period start dates